Sustainable PR Expands Amid Growing Demand for Environmental Advocacy

Sustainable PR (SPR), a specialized "green" public relations firm, is expanding its team and client base to meet the increasing need for environmental advocacy. This growth comes as landmark climate laws face challenges and clients in clean tech, food service, and renewable energy sectors intensify their advocacy efforts at the state and federal levels.

SPR has appointed Matthew Matyjek as Director of Media Relations and Carly Vallet as Associate Account Manager. Matyjek will oversee media relations and the accounts team, Vallet will support media and community relations. 

"These additions enhance our capacity to meet client needs in a rapidly changing environment," said Tony DeFazio, Sustainable PR's founder and principal. He noted Matyjek’s residence in Texas and his role in tapping the Texas renewable energy market as the state emerges as a leader in clean energy. 

Despite political headwinds, SPR is experiencing strong demand for sustainability communications. Clients are increasing their advocacy efforts in response to challenges against key climate legislation like the Inflation Reduction Act and New York’s Climate Leadership and Community Protection Act.

"Despite the headwinds from Washington, demand remains strong for sustainability communications and it’s only going to grow," DeFazio stated. "Companies understand that sustainability is a critical business function and are planning for the long-haul."

SPR is actively engaged in Albany, supporting clients in legislative and gubernatorial advocacy, including its work with the New York Solar Energy Industry Association (NYSEIA) to protect and expand state solar incentives.

In the first quarter of 2025, Sustainable PR welcomed four new clients: r.World, a leading reuse company providing reusable cups and serveware for major entertainers, for whom SPR will launch a national campaign promoting reuse as a waste reduction solution; Paired Power, a clean tech company specializing in off-grid solar and EV charging stations for various sectors. SPR will lead an earned media campaign for their patented technology and a thought leadership initiative for their CEO; and two new engagements with solar developers looking to build community coalitions for multiple distributed generation and utility scale solar projects in New York State, bringing the firm’s community solar project count to more than three dozen. 

Sustainable PR | sustainablepr.com